MADRE is a travel industry consulting and representation firm that celebrates the art of travel. We specialize in helping DMCs, hotels, excursion companies and global tourism offices position and develop business in the Latin American market, with a focus on Mexico, Argentina, Peru, Colombia, Paraguay, Uruguay, Brazil and Chile.

The strong industry alliances and communication channels we have built over the last 20 years afford us a distinct advantage in the marketplace. Our services include marketing, promotion, public relations, social media and business strategy.

ABOUT US

TANIA POPOVIC

Tania is a well-known and highly respected member of Latin America’s travel community, having spent the past twelve years successfully leading sales and marketing efforts and building relationships with luxury travel agencies, affluent consumers, high profile media and top travel suppliers alike. For more than seven years, Tania established and built the trade representation and public relations efforts for JG Black Book in Latin America, supporting the growth of luxury hotels, global tour operators and emerging destinations. Tania ensures a high profile for her clients in all the right places, from appearing in Harper’s Bazaar Argentina to attending the top global tradeshows including Travel Week Sao Paulo, ILTM Cannes, ILTM Americas, Emotions and more.

FERNANDA DOMINGUEZ MUTEVELIS

Fernanda is an expert on travel agency management and distribution in Argentina and Mexico. She has a degree in Tourism and post graduate studies in Human Resources, and spent over two decades working in sales, customer services and training. For the past 6 years, Fernanda was focused on building her own company, a travel agency consultancy which offered sales force training, product development, quality assurance and distribution systems automatization.

KARIN KÖNIG AMBROSIO

Karin’s travel industry and hospitality knowledge runs deep. Her love of travel led her to earn her degree in n Hospitality & Restaurants at EHTV in Spain, as well as an MBA in Business Management & Sales at PUC-SP in Brazil.Following graduation, Karin embarked on a decade and a half immersion in the industry, beginning in Europe where she worked on the operations side in hotels in Spain and England. Returning to Brazil, she worked for renowned properties L’Hotel and Fasano Group in their Sales Departments, on business development strategy at the Brazilian luxury store Tania Bulhoes, and as Sales Manager on behalf of top hotels, tour operators and destinations at JG Black Book for six years.

SERVICES

We are known for our flexibility and adaptability, working with clients to determine how we can help meet their specific needs. Our offices- located in three strategic locations: Miami, Sao Paulo and Buenos Aires – allow us to fully cover the the most important markets in Latin America: Mexico, Colombia, Brazil, Peru, Chile, Argentina, Uruguay and Paraguay.

DELIVERING ROI

We see our clients as strategic partners. And we are committed to serving as an extension of their team and commercial office.

We focus on building relationships, awareness and knowledge for our clients through personal visits and training for travel advisors, product specialists and agency leadership. From educational presentations to assisting with reservations, we ensure travel professionals have the information and access they need to make a booking.

GROUNDED IN STRATEGY

At the start of every engagement, we create an action plan tailored exclusively to that partner. Upon review and agreement, we then select the best tactics to achieve the strategy, which can include sales calls, owned events, trade shows, road shows, FAM trips, webinars and training presentations at agencies and tour operators of interest.

TAILOR MADE ACTIVITIES

MADRE also carries out custom and tailored market activities to help clients penetrate the Latin America market. These actions include themed product roadshows, special events at travel agencies and tour operators, and media events.

In addition to promotional activities, our team can also assist with internal initiatives including hbuilding strategic business plans, conducting quality control audits, and advising on internal management and operations procedures.

IMAGE STRATEGY

A contemporary Argentine philosopher often says: “People will treat you as they see you. If they see something bad, they will mistreat you. But if they see something positive, they will hire you.” Ensuring our clients have a fresh, modern and inspired image is critical to for achieving the demanding objectives we set. Instagram is our new calling card and it has to be yours too. At MADRE, we’re well versed in the latest trends in social media and we work with our clients on their presence and engagement initiatives to ensure they maximize this critical digital market.

PORTFOLIO

EXPERIENCE MOROCCO

YATRIK.COM

BATISTA VIAJES

PALACIO DE SAL

BELIZE TOURISM BOARD

NAMU TRAVEL

HIDALGO TOURS

VIRGIN LIMITED EDITION

EL PEDRAL RESERVA

CONTACT US

Email us at
info@madre.travel

Call us at
+54 9 11 6831 6520 ARG
+55 11 97651 6607 BRA

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