About Madre
We are a travel industry consulting and representation firm that celebrates the art of travel. We specialize in helping DMCs, hotels, excursion companies and global tourism offices position and develop business in the Latin American market, with a focus on Mexico, Argentina, Peru, Colombia, Paraguay, Uruguay, Brazil and Chile.
The strong industry alliances and communication channels we have built over the last 20 years afford us a distinct advantage in the marketplace. Our services include marketing, promotion, public relations, social media and business strategy.
About us
FERNANDA
DOMINGUEZ MUTEVELIS
Fernanda is an expert on travel agency management and distribution in Argentina and Mexico. She has a degree in Tourism and post graduate studies in Human Resources, and spent over two decades working in sales, customer services and training. For the past 6 years, Fernanda was focused on building her own company, a travel agency consultancy which offered sales force training, product development, quality assurance and distribution systems automatization.
TANIA
POPOVIC
Tania is a well-known and highly respected member of Latin America’s travel community, having spent the past twelve years successfully leading sales and marketing efforts and building relationships with luxury travel agencies, affluent consumers, high profile media and top travel suppliers alike. For more than seven years, Tania established and built the trade representation and public relations efforts for JG Black Book in Latin America, supporting the growth of luxury hotels, global tour operators and emerging destinations. Tania ensures a high profile for her clients in all the right places, from appearing in Harper’s Bazaar Argentina to attending the top global tradeshows including Travel Week Sao Paulo, ILTM Cannes, ILTM Americas, Emotions and more.
THAYANA
NUNES
Communication & PR
Mariana
Romero
Sales & Marketing Brazil
Melissa
Bonello
Sales & Marketing Brazil
Brenda
Oporto
Sales & Marketing
DELIVERING ROI
We see our clients as strategic partners. And we are committed to serving as an extension of their team and commercial office.
We focus on building relationships, awareness and knowledge for our clients through personal visits and training for travel advisors, product specialists and agency leadership. From educational presentations to assisting with reservations, we ensure travel professionals have the information and access they need to make a booking.
GROUNDED IN STRATEGY
At the start of every engagement, we create an action plan tailored exclusively to that partner. Upon review and agreement, we then select the best tactics to achieve the strategy, which can include sales calls, owned events, trade shows, road shows, FAM trips, webinars and training presentations at agencies and tour operators of interest.
TAILOR MADE ACTIVITIES
MADRE also carries out custom and tailored market activities to help clients penetrate the Latin America market. These actions include themed product roadshows, special events at travel agencies and tour operators, and media events.
In addition to promotional activities, our team can also assist with internal initiatives including hbuilding strategic business plans, conducting quality control audits, and advising on internal management and operations procedures.
IMAGE STRATEGY
A contemporary Argentine philosopher often says: “People will treat you as they see you. If they see something bad, they will mistreat you. But if they see something positive, they will hire you.” Ensuring our clients have a fresh, modern and inspired image is critical to for achieving the demanding objectives we set. Instagram is our new calling card and it has to be yours too. At MADRE, we’re well versed in the latest trends in social media and we work with our clients on their presence and engagement initiatives to ensure they maximize this critical digital market.
Hire the attitude and train the skill
We believe and value training as a fundamental part of improvement processes. That is why we propose effective solutions that improve the competitiveness of tourism companies.
We collaborate with organizations in the hiring, training and management of their human resources. We train and provide tools that ensure the fulfillment of your objectives.
We co-create training strategies and induction programs together with our clients, taking into account the size and culture of the organization.
they choose us
